Rowen Goodman Joins Florida Trust Wealth Management

Posted on July 21, 2026

Florida Trust Wealth Management is pleased to announce the addition of Rowen Goodman as vice president, wealth services advisor to the Sanibel-Captiva team. Goodman advises and provides comprehensive financial planning solutions to high-net-worth clients. His expertise is in taxable and retirement portfolios, trust structures, alternative investments, and coordinated tax and estate planning strategies.

Goodman joins the company from Rockefeller Capital Management’s Strategic Wealth Partners, Atlanta, GA, where he most recently served as associate vice president and wealth manager. He was advisor to more than 100 client households covering financial planning, portfolio construction, trading, and ongoing relationship management.

“Rowen has a long relationship to the area through years of visiting his relatives and the family vacation home on Sanibel,” said Jeff Muddell, president of Florida Trust’s Sanibel-Captiva office. “Our Sanibel office is growing, and we are delighted to have a local such as Rowen on board with his established wealth management experience and dedicated service to support our clients and community.”

Goodman holds the CERTIFIED FINANCIAL PLANNER™ (CFP®) designation and earned his bachelor’s degree in economics with a minor in Business from Florida State University. His office is at the Sanibel location of Florida Trust on Periwinkle Way.